How to Get People to Attend Your Corporate Party
Once you get your corporate event planned and all the organizational nuances settled, you need to think about a way to attract the audience. In most cases, marketing is complicated and should be left to the professionals. However, there are few tricks you as a planner can rely upon.
- Don’t Stop
Don’t stop your marketing efforts. Even if there is one day left until the event, you can still manage to attract people.
- Be Clear about Your Goals
When trying to attract the target audience, be clear about your goals. Don’t assume that people know what you have to say.
- Hire The Right Entertainment
Hiring the right entertainment, be it a celebrity speaker or a Flamenco dancer, can be a difference between a big turnout and empty chairs. Make sure you research what type of entertainment your target audience prefers and let them know what is waiting for them at the party.
- Talk to the Media
As a planner, you can ask journalists to help you market the event. Make sure you have a short and concise proposal. Media representatives just don’t have time to listen to your long sales pitches.
- Use Social Media
In the modern online universe, you must know how to wield the social media weapon. Use Twitter, Facebook, and Instagram to market your event and attract the target audience. Use hashtags on the event’s website (you do have an event website, don’t you?).
- Buy Advertising
Social media networks sell advertising spaces. Usually, small event planners overlook this useful tool. You won’t spend too much money on this advertising trick, but the result can be more than impressive. You can also get into the local blogs by offering a reasonable amount of money to the blogger.
- Practice online registration
Make sure your target audience can use an online registration form rather than deal with papers and faxes.
